Posted by: beccathomas | April 28, 2010

PR Connections

For the past four summers, I have worked for Snowbird Wilderness Outfitters camp in Andrews, North Carolina.  This camp has been running and established for 12 going on 13 years now.  It is a high adventure Christian camp that has been impacting lives since it opened.  In the beginning their only advertising was word of mouth, which can only take you so far as most of us know.  At that time they were able to a run a few weeks of camp, due to the low numbers of students enrolled.  Over the years they have taken many steps to get their name out, and I think this year they have really taken their advertising to a new level.  They now have an ad that pops up on your side bar when on Facebook.  I thought that was such a good strategy, because of the vast amounts of people who would see that ad in one day alone.  They have also starting doing promotions at Youth Specialties Conferences.  They also have started placing ads in popular Christian magazines, as well as adventure magazines.  They also have created promotional DVDs, packets, e-mails, and monthly newsletters.  Another thing they have started doing is world tours, which is where they travel around to different churches to promote summer camp.  This one-on-one interaction with churches has a developed a great reputation for Snowbird.  I firmly believe these steps alone will contribute to a substantial amount of new business.  This coming summer Snowbird has reached new levels already.  They have filled all of their spots for students for 8 out of the 9 weeks of camp, and there is still a month left to book!  I encourage you to check them out for yourself.  I’m sure their website will leave you interested!


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