Posted by: beccathomas | March 4, 2010

A New Spin on Business

A few weeks ago the founder of TOMS shoes, Blake Mycoskie, came to Georgia Southern to speak.  He came to share with all the students about a new way of doing business.  He talked to the students about the principle of giving back.  With every pair of TOMS shoes sold, one pair of TOMS shoes will be given to a child less fortunate.  This idea of giving back can be mind boggling to think about.  The fact that for EVERY  item sold you (the company) give something back in return.

It was fascinating to listen to Blake’s journey through the business world, as he came to create his organization known as TOMS shoes.  I think if more people would reflect Blake’s principle of giving back, we would see our world in a much better state.  He created something that went against the common principles, and he was not afraid to try something new by stepping out of his comfort level.  That leap of faith has proven to be so worth while!

Georgia Southern students responded well to Blake and his organization.  Many of the students at the college are supporters of his organization, as you will see his shoes sported all over campus.  His message and business principles are ones to be remembered and molded after for sure!  If you want to know more check out the TOMS website!

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Responses

  1. I also attended Blake’s speech when he came to Georgia Southern University and found it to be quite inspiring and fascinating. Not only did he catch my attention by his rugged yet handsome face, but also because of the principles behind his business. He understood that just by making shoes and then selling them to people, it would just be a buy and sell basis but by adding in the element of giving away a pair of shoes to one in need, it caught the attention of the consumer. He said that all of these companies started contacting him about selling his shoes in their store because the idea of it would bring business to their stores. In essence, what I learned was put your heart into something that you believe will happen and instead of taking big leaps, take the necessary small steps to make your dream business come true.

    -Sarah Gricius

  2. […] Link: https://beccathomas.wordpress.com/2010/03/04/a-new-spin-on-business/#comment-24 […]

  3. Before Blake Mycoskie came to Georgia Southern to speak about TOMS shoes I had never heard or seen them before. When I went to the auditorium for this special guest there were no seats left. The place was so crowded and already full 30 minutes before it was scheduled to begin. I think it is very interesting how with one pair of shoes sold he gives one pair to a child who is less fortunate. It gives an incentive to students to buy the shoes and then know they are giving a child a pair to protect their feet. His story was very moving and since his speech I have seen many of the TOMS shoes around campus which shows that he had an impact on the students during his visit.

  4. I was not able to go see Blake Mycoskie speak but it seems that everyone was inspired and fascinated by his speech. I don’t know why more businesses have not thought about this way of giving back to the community. It is a very good marketing strategy because it lets people know that you are involved with the community and it helps get your business name out there. I know Blake cares about getting shoes to people who don’t have any, but he is also making a big profit on the shoes that he is selling. I think you get the best of both worlds with the things that Blake has done with TOMS Shoes.

  5. […] #20 Title: A New Spin on Business – Becca Thomas Post Posted […]


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