Posted by: beccathomas | May 1, 2009

Response Time

I’ve learned many beneficial things while being in Intro to PR, and it’s information that is building the foundation of my career.  One day we talked about the importance of effective communication.  Communication is crucial and necessary in the world of PR.  If you can’t communicate you will have no success.  When communicating, it is key to first know your audience.  If you know your audience you’ll know how to reach the people and deliver your message.  You need to know what your audience responds well to and what technology reaches them most effectively.   If you invest the time to know your audience, it will surely pay off.

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