Posted by: beccathomas | April 30, 2009

Making a Difference..

I saw the new AT&T and TOMS joint commercial and absolutely loved it!  TOMS shoes is an organization that if you buy a pair of their shoes, they will in return give a less fortunate child a pair of shoes.  TOMS shoes is an amazing organization with a heart felt mission.  I thought it was so clever for AT&T to partner with TOMS in this commercial, because both organizations were able to convey their purpose and usefulness in a creative manner. TOMS was able to get to share their mission while promoting AT&T saying that they need a phone service that’s nationwide.  Basically, telling viewers that AT&T makes it possible for TOMS shoes to keep expanding and reaching more less fortunate people.   I thought this tactic was very successful on both companies parts, and that it was a great way to communicate with their audiences.

Check out the commercial for yourself here at: (



  1. Great post. Companies that support non-profit organizations generally have the right idea about business. There is more to life than money.

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