Posted by: beccathomas | April 28, 2009

Key Points (Chapter 14)

I was flipping through the pages, reading chapter 14  in my PR textbook, and found some interesting information.   If you interested in Public Relations hopefully these few quick points will be of interest to you as well.

  • The most commonly used Public Relations tactic is the news release.
  • It is crucial that all news releases be accurate, informative, and written in journalistic style
  • You will find that publicity photos often are attached to news releases in order to make them more appealing.
  • There are 5 main ways publicity materials can be distributed: mail, fax, e-mail, electronic wire services, and Web press rooms

*All of this information was obtained directly from the Public Relations Strategies and Tactics textbook by Dennis Wilcox and Glen Cameron*

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