Posted by: beccathomas | April 28, 2009

Key Points (Chapter 13)

As I was reading  my textbook the other day, I came across some important facts and information dealing with Public Relations.  If you are interested in PR hopefully these few quick points will interest you.

  • In the 1990’s we witnessed the Internet take off into all new directions and become a huge world wide communications tool
  • There were three huge factors that contributed to this expansion of the Internet: fiber-optic cable, the digital transmission of sound and pictures, and wireless technologies.
  • When the interenet expanded as a main communication device, the world of PR was able to expand as well
  • Teleconferencing is growing and has been seen to save companies substantial money

*All of this information was obtained directly from the Public Relations Strategies and Tactics textbook by Dennis Wilcox and Glen Cameron*


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