Posted by: beccathomas | April 22, 2009

Key Points

Here are some key points I ran across as I was reading through Chapter 11 of my PR text book

  • Audiences are complex
  • Audiences are generational and have different values, interests, and needs
  • Audiences respond differently to different forms of media and communication
  • Culture and diversity must be considered when reaching audiences
  • AGAIN your communication ability with your audience is key to your success

*All of this information was obtained directly from the Public Relations Strategies and Tactics textbook by Dennis Wilcox and Glen Cameron*

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