Posted by: beccathomas | April 22, 2009

Key Points

Some key points I found while reading Chapter 9 in my PR book:

  • Public opinion is hard to measure, because the public rarely has a unanimous opinion
  • Publics react strongly to events
  • The key to public opinion is public discussion
  • Clear persuasive communication is crucial
  • It is crucial to know your audience

 

*All of this information was obtained directly from the Public Relations Strategies and Tactics textbook by Dennis Wilcox and Glen Cameron*

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