Posted by: beccathomas | March 25, 2009

Key Points

Chapter 6 in my PR textbook had a few key points that I thought I’d share:

  • In PR the next step after research is planning a program or campaign to accomplish organizational objectives
  • Planning must be strategic, creative, and pay close attention to audiences
  • The two main objectives of a program are informational to create awareness and motivational to increase participation or sales

*All of this information was obtained directly from the Public Relations Strategies and Tactics textbook by Dennis Wilcox and Glen Cameron*


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