Posted by: beccathomas | March 25, 2009

Key Points in PR (Chapter 5)

Here are some facts that might be interesting to any PR majors:

  • Research is the basic groundwork of any public relations program
  • Research is used in every phase of the communications program
  • There are three broad approaches to research: Secondary Research, Qualitative Research, and Quantitative Research

*All of this information was obtained directly from the Public Relations Strategies and Tactics textbook by Dennis Wilcox and Glen Cameron*

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