Posted by: beccathomas | March 25, 2009

Key Points

Here are some key points/highlights from Chapter 8 in my PR textbook:

  • Evaluation is the measurement of results against objectives
  • Objectives should be a part of any program plan
  • Studies indicate that 4 or 5 percent of a typical public relations budget is allocated to evaluations and measurement
  • There must be agreed upon criteria used to evaluate success in obtaining any objectives

*All of this information was obtained directly from the Public Relations Strategies and Tactics textbook by Dennis Wilcox and Glen Cameron*


Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Google+ photo

You are commenting using your Google+ account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )


Connecting to %s


%d bloggers like this: