Posted by: beccathomas | March 25, 2009

Key Points

Some key facts/points I found in my PR textbook Chapter 7 readings:

  • Communication or execution is the third step in the Public Relations process
  • There are five main objectives of this stage: message exposure, accurate dissemination of the message, acceptance of the message, attitude change, and change in overt behavior
  • You must ALWAYS tailor your message to your audience
  • Learn to speak the common language of your audience
  • Believe in your message!

 *All of this information was obtained directly from the Public Relations Strategies and Tactics textbook by Dennis Wilcox and Glen Cameron*

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